Topics and content
- Why story is a primal need for humans.
- Why story is crucial for your brand.
- What’s a true story concept?
- The structure of story.
- The success formula of Hero Branding®
- The Hero Branding® Journey
- Why do anti-heroes work so well?
- Identifying and working with character, role and archetypes.
- Why storytelling leads astray and storysharing works.
- Why a brand story can never be about the brand.
- What’s a storyworld?
- How to find out what business you’re really in.
- Creating the logline and the tagline for your brand story.
- Why story is vital for social media.
- How you harness immersive brand experience and campaigning.
"@MarkusGull - the man is a "brand story" guru -- every brand manager or ad exec needs to understand his message and live by it."@KenPark
@MarkusGull Thank you for sharing your story with us! We had a great time.@HubGlueck
"It's all about stories @MarkusGull giving a brilliant rant about the importance of stories in campaigns&comms #csh16"@AnttIMalste
"Now we are talking! @MarkusGull & great talk on #branding and #storytelling. Thank you! #cse2016"@RTorvelainen
"We are pleased to announce yet another amazing speaker: @MarkusGull, The Brand Story Dude! Get your #CSH16 tickets"@kampanjasummit
Keynotes & Speeches
We frequently conduct public workshops. Please check our websites for upcoming dates in your region. Or book one of our private workshops tailor-made for your company’s needs.
All our trainings are held or supervised by Markus Gull in person.
All trainings and appearances can be in English or German.
In addition to trainings, we give lectures on the following topics:
Story and Innovation
Story and Human Ressources
Story and Corporate Responsibility
Story for Startups and founders
Story for not-for-profit organisations