Brands make Heroes
Some say Hero Branding® is „… the marketing revolution, that turns everything upside down”. Others consider it ”… the only method for brands to sustainably communicate in our totally changed media landscape”. What we know is that we’ve created something trailblazing. Hero Branding® is the only story-centered method that fuses psychological insights, proven methods of how to build brands employing timeless archetypal myths, rules and techniques for creating compelling characters and absorbing stories. In this way, we develop audience-centered powerful storyworlds – beyond advertising.