Topics and content

  • Why story is a primal need for humans.
  • Why story is crucial for your brand.
  • What’s a true story concept?
  • The structure of story.
  • The success formula of Hero Branding®
  • The Hero Branding® Journey
  • Why do anti-heroes work so well?
  • Identifying and working with character, role and archetypes.
  • Why storytelling leads astray and storysharing works.
  • Why a brand story can never be about the brand.
  • What’s a storyworld?
  • How to find out what business you’re really in.
  • Creating the logline and the tagline for your brand story.
  • Why story is vital for social media.
  • How you harness immersive brand experience and campaigning.

Keynotes & Speeches

Because of his one-of-a-kind expertise, Markus Gull is frequently booked as a provocative speaker, keynoter and panelist for conventions, events and summits internationally. Thanks to his no-nonsense “beyond advertising” approach and his vivid style – active, practical, and seasoned with a fair share of humor – he stands out from the usual suspects. His appearances consistently draw capacity crowds and generate an astonishing amount of positive feedback "My priority is that the audience gets inspired, entertained and walk away with a lot of applicable knowledge", says Markus Gull.

Duration: 30-60 minutes
Attendance: unlimited


We frequently conduct public workshops. Please check our websites for upcoming dates in your region. Or book one of our private workshops tailor-made for your company’s needs.

All our trainings are held or supervised by Markus Gull in person.
All trainings and appearances can be in English or German.

Lunch & Learn

Treat your employees to an extended lunch break in your meeting room with an extra serving of food for thought. A general view about brand & story, best/worst practices and Q & A. It goes without saying that this will work as well at a breakfast, happy hour ...
This format also fits perfectly into management retreats.

Duration: about two hours
Attendance: according to available space

Half day or evening trainings

Deep insights into brand & story, best/worst practices, Q & A and group work with tasks tailor-made for your company's needs followed by a feedback session and additional Q & A.

Duration: about four hours
Attendance: 30 persons max

One/two day events or weekend retreat

An intense workshop on brands & story with in–depth lectures, best/worst practices, group works, sandboxing feedback session and ongoing Q & A. This format works perfectly if you want to work on real tasks for your brand, to develop, renew or review your existing brand concept.

We'd be happy to take care of the entire organization of your event including evening program. There we can provide fireside chats with additional experts or a story-analyzing session of a popular movie.

Duration: according to your needs
Attendance: 50 persons max


In addition to trainings, we give lectures on the following topics:

Story and Innovation
Story and Human Ressources
Story and Corporate Responsibility
Story for Startups and founders
Story for not-for-profit organisations

Hosts and Visitors